Institutional website
Casa dos Velhinhos de São Pedro
An introduction to the institution, care and facilities, with information for families and contact channels.
Visit website
THE PERSON BEHIND THE WORK
You'll talk to a real person.
I'm Lucas Bertosini, the person behind O Criartista. My work connects design and marketing with the everyday reality of running a business. I start by understanding where your business stands and choosing what makes sense for it.
When a project needs other specialties, I may work with video, sales and production partners. I remain responsible for the overall direction.
Available for remote projects worldwide.
Talk to Lucas ↗SELECTED PROJECTS
Strategy and design in real projects.
Explore the challenges, decisions and deliverables behind each project, from visual identity to content planning.
Visual identity and vehicle graphics
Fortivus
From visual identity to vehicle artwork: communication designed to be recognized in motion.
Explore the project
Social media strategy
Colina Verde
Positioning and editorial direction to communicate experiences, hospitality and family memories.
Explore the project
Visual identity and brand guidelines
Essenza
An identity system connecting logo, stationery, signage and the customer service space.
Explore the projectPORTFOLIO · WEBSITE DESIGNCompleted websites.
Completed websites.
Explore them in action.
Website projects from Lucas Bertosini's portfolio, the person behind O Criartista. Explore each one to see the work.
Children's party venue
Brinkaki
A website presenting the venue, parties and services, with photos, testimonials and quote requests.
Visit website
Event venues
Espaço Mterranee
An introduction to the spaces and party options, with pages to explore each venue and contact the team.
Visit websiteYour next website can start with a conversation.
Explore the website design serviceMARKETING FOR BUSINESSES THAT NEED TO BE FOUNDYour business is good.
Your business is good.
Does the internet know that?
O Criartista is a digital marketing studio based in São Pedro, Brazil. We help businesses get found, communicate their offer and turn their digital presence into opportunities through strategy, paid advertising, social media, websites and design.
StrategyCreative workTracked results
THIS HAPPENS MORE OFTEN THAN YOU THINK
Your customer may choose another business before even talking to you.
Decisions start long before a store visit, a phone call or a quote. People research, compare and form an impression of your business on a screen.
Your business is hard to find
People searching for what you sell find another brand before yours.
Instagram isn't helping you sell
You post, but lack direction, consistency and a reason for people to get in touch.
Your competitors are running ads
While you wait for organic reach, they pay for attention and take up space.
Your digital presence isn't starting conversations
People see your business, but don't understand why they should choose you now.
MARKETING DESIGNED TO GENERATE BUSINESSIt's about more than posting more.
It's about more than posting more.
It's about making your business clearer online.
Being on social media is only part of the picture. Strategy starts with understanding where your customers are, what they look for and how to turn attention into opportunity. At O Criartista, we connect content, paid advertising, websites, design and strategy to build a digital presence that fits each business.
01
Social media
Content with a clear purpose: help people remember your business, build trust and start conversations.
Explore the service02
Paid advertising
Campaigns tracked from the ad to WhatsApp, showing which leads became sales and how much the investment returned.
Explore the service03
Professional websites
Clear, fast pages designed to turn visits into business inquiries.
Explore the service04
Digital presence
We organize your communication so your brand looks as good online as it does in the real world.
Explore the serviceWHAT HAPPENS AFTER WE AGREE?
Here's how we get started.
Once the scope is approved, we align the brief, access and materials. After implementation, we follow the investment through to business results, including sales completed directly on WhatsApp.
Understand
We look at your business, your customers and what is holding back your digital presence today.
Choose the focus
Not every business needs everything at once. We decide what can make the biggest difference first.
Put it into action
We create the assets, pages, campaigns and channels that support the agreed objective.
Track and improve
See your ad spend, which campaigns generated conversations, which leads became sales and the return on investment.
A SPECIALIST SERVICE
More direct bookings. Less reliance on OTAs.
Hotel marketing needs to go beyond attractive photos and holiday posts. It must help guests find the hotel, trust the experience and book with confidence.
We approach hotel marketing through occupancy, booking lead times, direct sales and guest relationships. The website, campaigns, content and WhatsApp work toward one goal: more bookings and greater independence for the hotel.
Explore hotel marketing ↗ADVERTISING BUDGET CALCULATOR
How much should you spend on ads?
Start with what you already know about your business: the value of a sale and your revenue goal. Replace the example figures with your own.
The range covers ad spend only. This is the amount allocated to advertising. Management, creative assets, websites and other deliverables are quoted separately. The estimate uses illustrative assumptions and does not guarantee sales.
Estimated advertising budgetBRL 3,168 to BRL 5,280 / month
This goal is equivalent to approximately 40 sales or bookings per month. Management and production costs are not included.
See the assumptions behind this estimate
For this example, we use BRL 24 per opportunity and a conversion rate of 20% from leads to sales. These are planning assumptions, not verified market averages.
The goal divided by the average sale value gives the number of sales, rounded up. We divide sales by the conversion rate and multiply by the cost per opportunity, the objective factor (1) and the reach factor (0.88). The range is 75% to 125% of that base, with floors of BRL 500 and BRL 800. These floors are calculator settings, not minimums required by advertising platforms.
Consider your margin, service capacity and actual results before investing.
INSIGHTS FOR BUSINESS OWNERS
Marketing explained in plain language.
Why does your business show up less than your competitor?
What to check on your website and Google Business Profile.
Read the guide ↗How much should you invest in paid advertising?
Use your revenue goal and average sale value to estimate an advertising budget range.
Open the calculator ↗5 signs customers may be choosing another business.
A checklist for clarity, trust and ease of contact.
Read the guide ↗The question is whether customers find you or someone else first.
I'd like a review of my business
O CriartistaBased in Brazil · remote work worldwideo.criartista@gmail.com