Social media management

Who it is for

For businesses posting without a plan, struggling to explain what sets them apart or needing consistent communication. The work starts with your audience, offer and the situations that make people look for your business.

What the work can include

• Define the brand's themes and editorial direction.
• Plan content connected to daily operations and business goals.
• Create copy and visual assets in the formats agreed in the proposal.
• Set an approval workflow and organize the publication calendar.
• Analyze content and interest signals to guide future adjustments.

Deliverables and frequency are defined in the proposal according to your business's needs.

Showing your work also helps you sell

Customer questions, behind-the-scenes content, real applications and delivery details help build communication beyond promotions. Each topic should serve a purpose: introduce the business, explain a solution, answer an objection or start a conversation.

The number of posts, videos, on-site shoots, scheduling and message handling are agreed in the scope. Approvals need assigned people and a routine that fits your business. When external production is involved, we coordinate the partners needed.

Likes and followers tell only part of the story. We also look at profile visits, conversations, requests and lead quality according to the data available. The goal is to make content decisions with more context.