How much should you invest in paid advertising?
Use your business figures to estimate an advertising budget range. Results appear instantly, without submitting contact details.
How much should you spend on ads?
Start with what you already know about your business: the value of a sale and your revenue goal. Replace the example figures with your own.
This goal is equivalent to approximately 40 sales or bookings per month. Management and production costs are not included.
See the assumptions behind this estimate
For this example, we use BRL 24 per opportunity and a conversion rate of 20% from leads to sales. These are planning assumptions, not verified market averages.
The goal divided by the average sale value gives the number of sales, rounded up. We divide sales by the conversion rate and multiply by the cost per opportunity, the objective factor (1) and the reach factor (0.88). The range is 75% to 125% of that base, with floors of BRL 500 and BRL 800. These floors are calculator settings, not minimums required by advertising platforms.
Consider your margin, service capacity and actual results before investing.
Before turning the estimate into a budget
Review your sales margin, customer service capacity and campaign history. Two businesses with the same goal may need different investments. The assumptions used in this tool are illustrative and shown in the calculator itself.
The result covers ad spend. Campaign management, content production, websites and other deliverables need separate evaluation.
Frequently asked questions
How much should a small business spend on ads?
There is no single amount. Investment depends on your sales goal, average sale value, cost of generating opportunities, conversion rate and service area. That's why the calculator provides a range rather than a magic number.
How much should I invest in paid advertising each month?
Start with your goal, average sale value and profit margin. The estimate covers only spend paid to advertising platforms; management, creative assets and websites are separate costs. Validate the amount before investing.
Does the calculator guarantee results?
No. The result is an estimate for initial planning. Your offer, customer service, competition, creative assets, landing page and campaign management can significantly affect actual performance.
What is average sale value?
It is the average value of each sale, booking or contract. For example, if ten sales total BRL 5,000, the average sale value is approximately BRL 500.
Do I need to know CPC or CPL to use the calculator?
No. The idea is to start with information business owners usually know: business type, objective, region, average sale value and revenue goal.
What should I do after calculating an estimate?
Use the range as a planning starting point. To validate it, you can send the estimate to O Criartista and discuss your offer, market, channels and sales process before investing.
Let's validate this estimate for your business.
The calculator is a starting point. The conversation considers your offer, market, customer service and what fits your business plan.
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