Paid advertising management

Who it is for

For businesses seeking inquiries, quote requests, appointments or bookings that need to understand where their investment goes. Especially relevant when WhatsApp is a key sales channel and your team can record leads' progress through to a sale.

What the work can include

• Define the objective, audience, region and advertising channels.
• Organize campaigns and align the required creative assets.
• Track the origin of inquiries arriving through WhatsApp or the website.
• Reports covering investment, leads, opportunities, sales, attributed revenue and return on investment.
• Monitor performance and adjust budget, audience and messaging based on what generates business.

Deliverables and frequency are defined in the proposal according to your business's needs.

From ad to sale, with investment tracked

Our approach makes the path of your investment visible. Rather than stopping at clicks or received messages, we track which campaigns brought leads that progressed and which became sales.

Even when negotiations take place directly on WhatsApp, leads can be linked to their source campaign, with metrics such as cost per opportunity, cost per sale, attributed revenue, ROI and ROAS. Budget adjustments can then follow business outcomes, beyond platform metrics alone.

Reliable analysis requires campaigns, customer service and sales records to work together. We agree with your team on the stages to track and data to record, maintaining a clear picture of investment and returns.

Advertising spend paid to platforms is separate from management fees. Creative assets, content production, websites and integrations enter the scope as needed. Campaign count, review frequency and deliverables are defined in the proposal.

The website calculator helps visualize an initial advertising budget assumption. The final decision considers margin, sales capacity and actual data. Starting with a clear goal makes adjustments more useful than simply increasing spend.