Digital presence strategy

Who it is for

For businesses with fragmented communication, materials that no longer represent them or channels without a shared direction. Also suitable for businesses starting out and choosing what to do first.

What the work can include

• Review current communication, your offer and the path to contact.
• Define priorities and the channels that fit your business.
• Set tone of voice and visual identity direction for consistency.
• Plan actions and deliverables according to the approved scope.
• Review what has been implemented and the next adjustments.

Deliverables and frequency are defined in the proposal according to your business's needs.

Every asset should help customers understand

Strategy connects your choices. One business may first need a clear website; another, sales materials; another, organized content before advertising. A diagnosis helps prevent launching everything at once without the structure to sustain it.

Design is part of that decision too. Identity, presentations, signage and promotional materials need a recognizable visual language. In the Fortivus project, for example, the challenge was to apply the brand to a vehicle, considering product, message and contact.

After alignment, deliverables are organized by priority. The proposal defines what is included, who supplies materials and how approvals work. New needs are evaluated before changing the scope.