Communicate trust while remaining approachable.
Real estate decisions involve expectations and significant life changes for buyers and sellers. Essenza's concept starts with transparent, human service and a presentation that combines sophistication with warmth.
The identity needed to turn that intention into a consistent system. The guidelines organized the brand for different situations, from stationery to customer service spaces and property advertising.
Lightness, clarity and harmony as a direction.
An approachable brand
The concept explores trust, simplicity and calm. The logo combines a reference to real estate with a fluid wordmark, in horizontal and vertical versions.
A palette with personality
Olive, brown and burgundy tones create a recognizable foundation for applications. White space helps organize information and give the brand prominence.
Consistency in use
Quicksand and Montserrat form the typographic direction of the guidelines. Applications show how to repeat colors, shapes and the logo while preserving each asset's purpose.
From logo to touchpoints.
Click the images to enlarge.
Guidelines for Essenza's brand presence.
The brandbook brings together visual decisions and demonstrates the identity in use. The applications show brand consistency across sales materials, stationery and signage.
- Brand concept and personality direction
- Logo and configuration variations
- Color palette and typography guidance
- Visual identity guidelines
- Visualizations in stationery, keychains, interiors and signage
Does your business need an identity that works across different materials?
Explore digital presence servicesProject by Lucas Bertosini · O Criartista
