Marketing for hotels and guesthouses

Who it is for

For hotels, guesthouses and accommodation providers seeking organized communication and stronger direct sales. Lucas's hospitality marketing experience informs the approach to booking routines, seasonality and guests' questions.

What the work can include

• Review the offer, audience and periods needing attention.
• Plan content and campaigns around the hotel's experience and packages.
• Organize the path between ad, website, WhatsApp and the reservations team.
• Create assets and pages according to the agreed scope.
• Monitor inquiries and bookings using data provided by the business.

Deliverables and frequency are defined in the proposal according to your business's needs.

Booking starts before the quote request

Photos, accommodation, food, activities, location and policies need to be clear. When communication scatters these answers, the reservations team receives repeated questions and guests find it harder to compare the experience.

Planning considers the commercial calendar and how far ahead guests usually book. Packages, conditions and materials need to align with operations. An attractive offer must be sustainable and accurate throughout customer service.

Direct bookings are a goal, not a promise to eliminate OTAs. Evaluating the work requires distinguishing inquiries, provisional bookings, confirmed bookings and cancellations. Occupancy, average daily rate and revenue add context when available.